The Vespa is an ageless brand that is now a symbol of a distinctive lifestyle in market after market around the world. Invented by Piaggio in 1946 as the world's first scooter, the Vespa rose rapidly in popularity to become a loved and revered emblem of 'made in Italy' and 'a new, unique way of enjoying mobility'. The Vespa is present in more than 100 countries with over 17 million units being sold since its inception. With its Indian foray, Piaggio intends to create an exclusive, premium segment for the brand. The Vespa will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.
Vespa in India will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart. Predominantly aimed all over the world at a premium segment of consumers who are looking to own nothing but the best.