logo
  • Home
  • Brands
      • Ampere
      • Aprilia
      • Ather
      • Bajaj
      • BMW
      • Cleveland CycleWerks
      • Benelli
      • Ducati
      • Emflux
      • Harley Davidson
      • Hero Electric
      • Hero Honda
      • Hero MotoCorp
      • Honda
      • Husqvarna
      • Hyosung
      • Indian
      • Jawa
      • Kawasaki
      • Keeway
      • Kinetic
      • KTM
      • LML
      • Mahindra
      • Moto Guzzi
      • MV Agusta
      • Vespa
      • Royal Enfield
      • Suzuki
      • Tork
      • Triumph
      • TVS
      • UM Motorcycles
      • Yamaha
      • Yezdi
      • Yo-Bykes
  • Types
      • Adventure
        Adventure
      • Classic
        Classic
      • Commuter
        Commuter
      • Cruiser
        Cruiser
      • Electric
        Electric
      • Other
        Other
      • Roadster
        Roadster
      • Scooter
        Scooter
      • Sportbikes
        Sportbikes
      • Tourer
        Tourer
  • Bike Finder
  • Compare
  • Bike Reviews
  • Submit Your Review
  • News
  • Magazine
  • Contact Us

  • Bikes /
  • News /
  • Harley Davidson Enters Used Motorcycle Business

Harley Davidson Enters Used Motorcycle Business

  • Sep 24, 2018
  • |   Comments
American motorcycle company, Harley-Davidson has had a rough couple of years. An unexpected trade war, rising competition and changing demographics, have made the company question the way it approaches its audience. In the first-ever move to make Harley-Davidson motorcycles more affordable, the company has entered the pre-owned motorcycle business. This new scheme is known as “Harley-Davidson Originals”.

In order to rid any quality issues, the second hand Harley motorcycles will pass through strict quality inspection. A 99-point checklist will be mandatory before the motorcycle can become eligible for sale. The HOG (Harley owners group) membership will also be available for the owners of pre-owned bikes. This whole move is to make Harley-Davidson a more familiar motorcycle to the youth. Company officials want the youngsters to experience a Harley as their first motorcycle. Thus making them more familiar to a culture, which they’d eventually want to become a full part of.

It is a clever move from Harley-Davidson but average Indians are very picky about their price. Harley will have to come up with extremely competitive pricing to please the everyday rider. Currently, their range starts from Rs 5.4 lakh and goes up to Rs 15 lakh and beyond.

According to the sales reports, Japanese manufacturers are outselling Harley-Davidson by a huge amount. Just last year, the Honda sold about 16 million two-wheelers worldwide, while Harley managed a figure somewhere between three hundred thousand.

Other manufacturers like Hero MotoCorp and Royal Enfield too, are also launching their own pre-owned showrooms in India, so Harley would still not be alone even in this market space.

By: Yetnesh Dubey
Tweet


Latest Reviews

Why are online two wheeler loans better than conventional ones?

Why are online two wheeler loans better than conventional ones?

Jun 23, 2023
Types of Motorcycle Helmet

Types of Motorcycle Helmet

May 19, 2021

Recently Added Bikes

  • photo

    Yamaha MT-03

    The much awaited naked roadster from the house of Yamaha is finally...

  • photo

    Honda XL750 Transalp

    The Honda XL750 Transalp is the younger sibling of Honda Africa Twin....

  • photo

    Honda SP160

    The Honda SP160 is the extension of the commuter segment and the...

Featured Brands

Ampere
Aprilia
Ather
Bajaj
BMW
Cleveland CycleWerks
Benelli
Ducati
Emflux
Harley Davidson
Hero Electric
Hero Honda
Hero MotoCorp
Honda
Husqvarna
Hyosung
Indian
Jawa
Kawasaki
Keeway
Kinetic
KTM
LML
Mahindra
Moto Guzzi
MV Agusta
Vespa
Royal Enfield
Suzuki
Tork
Triumph
TVS
UM Motorcycles
Yamaha
Yezdi
Yo-Bykes
  • About Us
  • Privacy Statement
  • Disclaimer
  • Contact Us

Copyright 2014 - All Rights Reserved