Stefan Pierer, CEO of KTM AG and Rajiv Bajaj, Managing Director of Bajaj Auto Ltd., decided to take Husqvarna Motorcycles brand global and scale up the business multiple times. The first model Vitpilen 401, Svartpilen 401 and Vitpilen 701 will be produced in Mattighofen, Austria, and launched in early 2018. Later in 2018, the Vitpilen 401 and Svartpilen 401 production for the global markets will be transferred to Bajaj's Chakan factory. Husqvarna Motorcycles, founded in 1903 is the world's second oldest motorcycle brand, KTM has conquered a long term license agreement with Husqvarna from the year 2013. After it's new positioning the motorcycle sale is gone upto 30,000 units in the year 2016.
The enlargement of the cooperation to the Husqvarna Motorcycles brand will elevate the partnership between Bajaj and KTM to the next level. Increase of KTM and Husqvarna branded motorcycles, produced in India, from expected 100,000 in 2017 to over 200,000 units in the next years. Bajaj and KTM aim to sell Husqvarna similar to the KTM products sold in India and Indonesia.
By: Rishath Suresh