logo
  • Home
  • Brands
      • Ampere
      • Aprilia
      • Ather
      • Bajaj
      • BMW
      • Cleveland CycleWerks
      • Benelli
      • Ducati
      • Emflux
      • Harley Davidson
      • Hero Electric
      • Hero Honda
      • Hero MotoCorp
      • Honda
      • Husqvarna
      • Hyosung
      • Indian
      • Jawa
      • Kawasaki
      • Keeway
      • Kinetic
      • KTM
      • LML
      • Mahindra
      • Moto Guzzi
      • MV Agusta
      • Vespa
      • Royal Enfield
      • Suzuki
      • Tork
      • Triumph
      • TVS
      • UM Motorcycles
      • Yamaha
      • Yezdi
      • Yo-Bykes
  • Types
      • Adventure
        Adventure
      • Classic
        Classic
      • Commuter
        Commuter
      • Cruiser
        Cruiser
      • Electric
        Electric
      • Other
        Other
      • Roadster
        Roadster
      • Scooter
        Scooter
      • Sportbikes
        Sportbikes
      • Tourer
        Tourer
  • Bike Finder
  • Compare
  • Bike Reviews
  • Submit Your Review
  • News
  • Magazine
  • Contact Us

  • Bikes /
  • News /
  • Mahindra Acquires Classic Legends-
    Return of BSA and JAWA Motorcycles in India!

Mahindra Acquires Classic Legends-
Return of BSA and JAWA Motorcycles in India!

  • Oct 26, 2016
  • |   Comments
Mahindra & Mahindra unveiled plans to refocus their two wheeler business, now Mahindra is eyeing on to tap premium niche market. With the acquisition of controlling stake in “Classic Legends” Mahindra has made their intentions very clear. Classic Legends already has iconic motorcycle brands like BSA and JAWA Motorcycles under their belt, therefore now these iconic brands will come under Mahindra management.

On the occasion, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra, said,
We are very excited about the new journey that we are embarking upon in the two wheeler space. Our focus on the premium, niche segment through Classic Legends will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire life style.

Both BSA and JAWA brands have their fan following across the world, the JAWA motorcycles in particular has cult following in India, therefore company is planning to pitch JAWA brand in domestic market. On the other hand the BSA brand having their global heritage and diversified fan following would be focused on the international market. As per the company, Classic Legends would design and launch the products with the brand DNA and ethos along with the expertise available at Mahindra Racing’s technical development centre in Italy. The launch of first few products would happen in couple of years from now and the products would come out under their respective brand names and not under Mahindra brand.

By: Farhan Kashif
Tweet


Latest Reviews

Why are online two wheeler loans better than conventional ones?

Why are online two wheeler loans better than conventional ones?

Jun 23, 2023
Types of Motorcycle Helmet

Types of Motorcycle Helmet

May 19, 2021

Recently Added Bikes

  • photo

    Yamaha MT-03

    The much awaited naked roadster from the house of Yamaha is finally...

  • photo

    Honda XL750 Transalp

    The Honda XL750 Transalp is the younger sibling of Honda Africa Twin....

  • photo

    Honda SP160

    The Honda SP160 is the extension of the commuter segment and the...

Featured Brands

Ampere
Aprilia
Ather
Bajaj
BMW
Cleveland CycleWerks
Benelli
Ducati
Emflux
Harley Davidson
Hero Electric
Hero Honda
Hero MotoCorp
Honda
Husqvarna
Hyosung
Indian
Jawa
Kawasaki
Keeway
Kinetic
KTM
LML
Mahindra
Moto Guzzi
MV Agusta
Vespa
Royal Enfield
Suzuki
Tork
Triumph
TVS
UM Motorcycles
Yamaha
Yezdi
Yo-Bykes
  • About Us
  • Privacy Statement
  • Disclaimer
  • Contact Us

Copyright 2014 - All Rights Reserved