Despite all the competition, all it took the CBR 250R to gain an upper hand was a new paint scheme and an LED headlight. Well, there’s more beneath the surface, which we all know but miss out while discussing motorcycles on the social media.
You see, regardless of how fast the new Ducati V4 is or how fat of a tyre is on the Harley Davidson Fat-bob, people still care about versatility and Value for money. A bike can’t be one of those things it has to be both, relative to the competition, of course. No one wants a Supersport which only goes 130 km/h but causes 3 days worth of a backache. And if we look around the competition surrounding CBR 250R, immediately the mediocrity of the bike in all areas triumphs the one-sided strength of other motorcycles.
Dominar 400 is plagued by bad showroom service and awful Bajaj branding and Pulsar 200 RS has a love/hate design. The remaining TVS Apache with its 10 or 20 km/h more top speed than CBR 250R, loses because of this small gap. People think that it is too much of money to just go a little fast than 140 or 150 km/h. It is a speed at which you are never even going to travel for an extended period of time. Sure the Apache has the tech but it translates to "Not the kind of difference which can extract the price value of the bike from customers wallets". So the only fault of the TVS Apache RR 310 is that it’s GREAT but not AMAZING.
Honda CBR 250R offers a standard liquid cooled single cylinder engine which makes around 25 HP on a good day. It is fully faired with a good build quality that automatically puts it above several other motorcycles. And the last thing is that it's a Honda. This company sells close to 16.7 million two-wheelers around the world, while still being known in the market as a quality manufacturer. The sense of protection which shouts “Durability” and “Reliability” in the customer’s head does the rest of the trick. The simple fact is that after buying the motorcycle, the rider is set in every way, as the bike will last for decades and will depreciate slower than its counterparts. Now that’s the kind of assurance which sells motorcycles.
By: Yetnesh Dubey