World’s first? The pole to pole ride has been done before by Kevin Chow, a globetrotter from British Columbia, Canada; he rode from Alaska to Argentina on his 2010 BMW 1200 GS. The same journey, on a small capacity 373 cc bike, however, is being done for the very first time. The journey is going to be 50,000 kilometers long. If the Bajaj Dominar manages to complete this without any part change then it will be one of the most impressive feats ever achieved in the history of motorcycling.
The Riders- Riding such a long distance is one of the most difficult tasks, to say the least. For that, you need riders who have years of riding experience under their belt. Fortunately, Bajaj found such 3 riders, who are more than ready to take on the huge challenge.
The first Rider is Deepak Kamath, he was a part of Dominar 400 Trans Siberian Odyssey. He has ridden to Khardung-La and earned a record to his name in 1992, for the same in Limca book of World Records. In 1994, he rode around the Globe in a span of 47 days, covering a distance of 47,000 kilometers. Choosing him for the pole to pole odyssey, was a no-brainer for Bajaj.
The second adventurer is Avinash PS, who is a relatively new but not amateur rider. He has ridden across India and Bhutan, many times; his most notable expedition was to conquer the dunes of the Sanai desert in Egypt. Avinash also has track riding experience at Montegi track in Japan.
The third thrill seeker is Deepak Gupta, who is an active member of G.O.D.S (Group of Delhi Superbikers). He has been riding for 30 years now and has clocked close to 12,00,000 km, during his lifespan. He is known by the name of “Mountain man” in his friends' circle because of his expertise in trekking through the Himalayas.
The Dominars- The 373 cc Dominars are customized especially for the worlds toughest journey. These bikes have the necessary protection on the handlebars and above the headlamp, to make riding easier. The bikes are also equipped with off-road tyres, panniers and toolkits. Besides the cosmetic touch-ups, internally they are the same stock Dominar which is available in the showroom near you.
Bajaj’s launch of Dominar 400 is comparable to the launch of a popular gaming console, the Xbox One. When Microsoft launched their console against the PS4, they marketed it as a mix of entertainment devices. It was 80% gaming console and 20% TV box, while the Sony’s PS4 was exclusively meant for Gaming. This made Microsoft, lose some of their fan-bases to Sony, who was offering a more potent and simple gaming solution. While Domianar's and Xbox one's launch disaster may have been similar, Bajaj is improving its marketing strategy with each day. The Hyper-Tours are up and running, their Trans-Siberian odyssey was a success and hopefully, the pole to pole odyssey will put them as a dominant motorcycling company, not just in India, but throughout the world.
All of us from BikesMedia, wish Bajaj and all of their teams, including the riders, best of luck for their journey to conquer the Americas.
By: Yetnesh Dubey